I’m Nathan Sundberg—a strategy director based in San Francisco.

I help companies and teams fill the gap between what should we do? and this is how we’ll do it.

Over my 10+ years of in-house and agency work, I’ve developed rich experience in synthesis, orchestration, and translation. I love the fuzzy front end, when nothing seems to make any sense and the questions far outstrip the answers. I’ve lead partnerships in brand, Cx, and experience strategy and design—co-creating strategic direction, and then bringing it to life.

CLIENT HIGHLIGHTS

Over my career, I’ve been fortunate to partner with clients from all walks of life, each with a different combination of challenges and opportunities.

I love getting to come alongside a team that is passionate about their goal—even if they aren’t yet sure what that goal might be!— and about putting in the work to make it a reality.

For case study walkthroughs of the below or other partnerships, please get in touch.

Recommendations

  • Nathan was the lead brand strategist on our account for the last 3 years and he was instrumental in helping us architect our entire brand platform. One of the sharpest minds in brand strategy; he has a humble confidence in his delivery and a highly-collaborative approach to his problem-solving, which allowed him to quickly build trust with his stakeholders. He is so in tune with brand positioning and the broader brand experience and strategy that surrounds that. He is thoughtful, articulate, and has a way with words. His ability to understand a company's needs and translate those needs into messaging that moves the needle for the business is unparalleled. He is an invaluable asset not just to the agency he works for, but for the clients he supports

    VP Corporate Marketing, UserTesting

  • Nate has the unique ability to turn customer, category, culture and company research into an insightful and strategic point of view. We could not have landed our new purpose and positioning without Nate. He’s also extremely patient and highly collaborative as he met with many internal executives and stakeholders. I highly recommend Nate. He’s a great partner and a strong brand advocate.

    VP Corporate Marketing, Splunk

  • I was lucky enough to have Nathan as my supervisor at Liquid for over 3 years. I have learned so much from him about how to be a better strategist and overall person. Nathan has taught me numerous professional skills like how to give client presentations, create insights, analyze interviews, and design better slides. He's also taught me many important personal skills such as: how to deal with imposter syndrome, create a healthy work-life balance, and gain confidence in speaking up...Since I first started at Liquid I’ve been amazed at how his brain works and the way he views problems. He’s solved problems I had absolutely no idea how I’d even start to tackle. He’s a great mentor, educator, and human being.

    Strategist, Liquid Agency